The National CSR Fund, Majra, has launched the first edition of its ‘Sustainable Impact Challenge’ during Investopia 2025 in the UAE.
The initiative was introduced under the patronage of Abdullah bin Touq Al Marri, Minister of Economy and Chairman of Majra’s Board of Trustees, with the presence of Abdullah Al Saleh, Under-Secretary of the Ministry of Economy, and Sarah Shaw, Executive Director of Majra.
The challenge aims to highlight and honour impactful corporate social responsibility (CSR) initiatives, reinforcing Majra’s commitment to sustainable national development. It aligns with the UAE’s broader objectives under the ‘Green Agenda 2030’ and the Sustainable Development Goals (SDGs), positioning the nation as a leader in innovation and responsible business practices.
Abdullah Al Saleh emphasized the importance of the challenge, stating,
“Innovative ventures such as the ‘Sustainable Impact Challenge’ can help us achieve these goals much faster, while positioning the UAE as a global hub for innovation and responsible business practices.”
The competition welcomes participation from companies of all sizes, including SMEs and third-sector organisations, offering a total cash prize of AED 600,000. Winners will be selected through a combination of expert evaluations and public voting, encouraging community engagement in the selection process.
Sarah Shaw highlighted the significance of the initiative, adding,
“We are pleased to introduce the ‘Sustainable Impact Challenge’ which demonstrates our ongoing efforts to empower organisations that are driving positive transformation through exemplary CSR and sustainability initiatives.”
Majra’s participation in Investopia 2025 underscores its mission to foster a sustainability-centric corporate culture, equipping institutions with the necessary tools to advance the UAE’s sustainable development journey.
News Source: Emirates News Agency
