Private Label Middle East 2025 will return to Dubai World Trade Centre from 15–17 September 2025, reflecting the sector’s rapid growth with exhibitors from 50 countries and a 229% increase since the show’s inception. With global penetration now exceeding 95% of consumers and growth forecast at 10.8% CAGR by 2032, private label is entering a decisive decade.
In the Middle East and Africa, the market is set to reach $35 billion by 2026, powered by premiumization, health-forward ranges, and retail modernization.
“Digital shelves, rapid innovation and sharper price points are transforming private label from a value alternative to a value-plus proposition. Private Label Middle East has cemented its position in the global trade calendar as a show where transformative deals are delivered.”
said Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre.
The exhibition connects the most influential buyers with global manufacturers, distributors, and category leaders, helping to shorten sourcing cycles and accelerate partnerships. Among the powerhouse names already confirmed are Amazon, Carrefour, Emirates Airlines, L’Oréal, and Marriott.
With 15 new countries debuting this year, the event broadens sourcing opportunities across fresh trade corridors. For industry players, the show remains a platform to secure measurable growth.
As Balaji Raman, CEO & MD, Intercare Group, explained:
“Private Label Middle East enables us to tap into the region’s expanding market, unlock opportunities, create meaningful partnerships, and drive measurable growth.”
Alongside the exhibition floor, the Expert Stage will feature leading retailers and brands, including Coca-Cola, Spinneys, and Choithrams, addressing future strategies, AI, blockchain, predictive analytics, and the balance between globalization and regionalization. Together, these discussions underscore the vital role of partnerships and innovation in shaping the next wave of private label growth across AMEA.
News Source: POP Communications
