PureHealth, the largest integrated healthcare platform in the UAE, announced a transformative vision that unlocks the healthcare of the future by advancing the science of longevity, which promises to help people in the UAE and across the world live longer, healthier, happier, and fuller lives.
The company unveiled the future of healthcare in its new vision, brand identity and brand promise at an immersive ceremony at the Louvre Abu Dhabi, in the presence of high-level dignitaries, officials, and prominent personalities from leading entities across the government and private sector.
PureHealth's science of longevity has introduced technology-driven, personalised, preventive healthcare solutions that focus on increasing the average lifespan and improving the health span in the UAE.
The company plans to replicate this scientific model and approach across other markets in the future, focusing on viewing ageing as an epidemic and using the latest treatments, technologies, preventive, and social strategies to help people lead optimal, healthier lives.
In his address at the launch, Farhan Malik, CEO of PureHealth, said, “Currently, population ageing is straining economies, health systems and social structures worldwide, and we need to transform the way we age, to ensure better health, function and productivity, during a period of extended longevity.”
“At PureHealth, we are focusing on the science of longevity, moving away from sick care to health care, and revolutionising healthcare for the future. We need to start working towards building a healthcare system which will serve future generations. We will work to attract the best global minds and play a role in building a knowledge-based economy, to further support a sustainable and prosperous future for the UAE,"
“As we work towards the longevity of humankind, we also need to focus on working towards the longevity of our planet and play our role as global citizens in the wake of climate change,"
Shaista Asif, Group Chief Operating Officer of PureHealth, commented,
“At PureHealth, we are at a time of converging, not just different technologies, but also different fields. We are committed to bending the curve of life expectancy, by increasing quality of life and health spans.”
“To achieve this goal, we at PureHealth have defined our North Star -- longevity. People from across the globe will migrate here to live longer, healthier, happier, and fuller lives."
As part of this futuristic vision, PureHealth believes that over the next 50 years, they could add upto 25 additional years of higher-quality, happier, and healthier living, in line with its mission to help drive change across communities and realise the possibility for humankind globally.
News Source: Emirates News Agency