RTA Allocates Special Plate Numbers for Mothers’ Endowment Campaign Auction

RTA Allocates Special Plate Numbers for Mothers’ Endowment Campaign Auction

The Dubai Roads and Transport Authority (RTA) announced its support of the Most Noble Number charity auction, organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) at the Four Seasons Resort Dubai at Jumeirah Beach on 24 March in support of the Mothers’ Endowment campaign which honors mothers by establishing a AED 1 billion endowment fund to support the education of millions of individuals.

RTA has dedicated a set of 10 special vehicle plate numbers to be auctioned at the event, with proceeds going towards the Mothers’ Endowment campaign which gives contributors a chance to make donations in honour of their mothers. These donations help support those in need through education and training, giving them a chance to improve their quality of life and prepare for the job market.

The set of special plate numbers includes:


The Most Noble Number charity auction is expected to welcome notable businessmen and philanthropists from various circles, keen to support a noble cause.

Profound meanings

Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors at RTA, praised His Highness Sheikh Mohammed bin Rashid Al Maktoum's Mothers’ Endowment campaign, affirming its role in fostering sustainable charity efforts and noble values. The initiative, dedicated to mothers, emphasizes their pivotal role in society and aims to repay the debt owed to them. RTA's support for the campaign includes dedicating 10 special plate numbers for auction, with proceeds benefiting the cause. The Mothers’ Endowment campaign promotes values of honoring parents, compassion, and solidarity, aiming to establish a sustainable endowment for education and empowerment of underprivileged populations, showcasing the UAE's humanitarian commitment.

Promoting a culture of giving

Charity auctions prove to be an innovative way to establish and promote a culture of giving and generosity. Previous editions of the Most Noble Number auction have produced impressive results, with last year’s auction raising AED 97,920 million in support of the ‘1 Billion Meals Endowment’ campaign.

Donation channels

The Mothers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (, as well as a dedicated call center via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (

News Source: Emirates News Agency

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