Salik PJSC, Dubai’s exclusive toll operator, has strengthened its digital ecosystem with new communication channels, including an upgraded mobile app and an interactive WhatsApp service, reinforcing its commitment to seamless customer service and smart mobility.
The latest phase of expansion brings Salik’s total communication touchpoints to nine, spanning its website, social media platforms, the Investor Relations App, SMS services, and digital partnerships with the RTA, Abu Dhabi Digital Authority, Digital Dubai, Careem, and 17 major UAE banks.
Since the release of the new mobile app on 25 July 2025, Salik has recorded over 89,667 downloads across iOS and Android, with more than 800,000 active users. The company plans to launch a second app version with additional enhancements to further improve user engagement.
The new WhatsApp channel has already sent vehicle insurance renewal notifications to 150,000 customers, with a noticeable increase in successful interactions. Adoption is expected to grow as the platform undergoes further upgrades.
Salik’s digital channels have facilitated over 10.5 million transactions since the start of 2025, helping maintain customer satisfaction above 92%. The company’s focus on innovation extends to advanced vehicle recognition systems with 99.9% accuracy and the expansion of its Salik eWallet to offer a broader range of smart services.
Chief Executive Officer Ibrahim Sultan Al Haddad said the initiatives reflect Salik’s dedication to building a fully integrated smart mobility ecosystem that supports Dubai’s digital transformation goals while prioritizing convenience, efficiency, and sustainability.
With these advancements, Salik continues to enhance mobility efficiency, digital infrastructure, and quality of life across Dubai, positioning itself as a leading provider of integrated smart transport solutions in the region.
News Source: Dubai Media Office
