Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader

Ummulkiram Pardawala -

Samsung Electronics has retained its position as the global leader in the TV market for the 19th consecutive year, according to market research firm Omdia.

In 2024, Samsung captured a 28.3% global market share, maintaining its number-one ranking since 2006. This continued dominance is fueled by cutting-edge AI-powered TVs, ultra-large screen innovation, and a strong presence in the premium segment.

Sustained Leadership in the Premium and Ultra-Large TV Segments

Samsung solidified its market leadership by excelling in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

  • Premium ($2,500+) TVs – Samsung commanded 49.6% of the global premium TV market, nearly half of all sales in this category.
  • 75-inch and above – Samsung led the ultra-large TV category with a 28.7% market share.

Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, highlighted the company’s commitment to innovation:

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers. We will continue shaping the future of the TV industry with AI-powered innovations, delivering products that enrich people’s lives.”

Dominance in QLED and OLED Markets

Samsung also reinforced its leadership in the QLED and OLED TV segments, strengthening its hold on the premium TV industry:

  • QLED TVs – With 8.34 million units sold, Samsung secured a 46.8% market share. The global QLED market grew significantly, surpassing 10% of total TV sales for the first time.
  • OLED TVs – Samsung’s OLED sales hit 1.44 million units, marking a 42% year-over-year increase and a 27.3% market share. This represents a 4.6% YoY growth in market share, reflecting strong consumer demand for Samsung’s OLED innovations.

AI and Digital Art Transforming Home Entertainment

At CES 2025, Samsung introduced Vision AI, an advanced AI-powered screen technology that delivers a personalized viewing experience by analyzing user preferences, intent, and habits. This innovation marks a shift towards smart home integration and next-generation entertainment.

Additionally, Samsung is expanding its Samsung Art Store, originally exclusive to The Frame, to Neo QLED and QLED models. This enhancement brings a personalized digital art experience to more users, reinforcing Samsung’s position as a leader in home entertainment innovation.

With AI-driven advancements, premium display dominance, and expanded personalization features, Samsung continues to shape the future of the TV industry, setting new benchmarks in smart home entertainment.

News Source: Gambit PR & Communications