Global travel leader Skyscanner has unveiled its cutting-edge Skyscanner Ads Platform, an advanced advertising solution developed in collaboration with airlines, online travel agents, media agencies, and travel brands.
Designed to help partners navigate the ever-changing digital advertising landscape, the platform leverages first-party data and proprietary technology to connect advertisers with over 110 million monthly travelers in a privacy-safe environment.
The Skyscanner Ads Platform offers a powerful combination of audience intelligence and predictive tools to enable brands to engage effectively with travelers seeking inspiration. With 51% of users undecided on their next destination, the platform provides an opportunity for advertisers to influence decisions without relying on third-party cookies or traditional tracking methods.
Key features include an advanced ad server and ads manager powered by deep learning algorithms, enabling advertisers to launch, manage, and optimize campaigns in real-time. These tools offer insights into traveler motivations and preferences, ensuring data-driven strategies for enhanced performance. Additionally, a predictive recommendation tool analyzes market trends and campaign data to identify new growth opportunities for advertisers.
“This platform is a game-changer for advertisers aiming to reach global audiences in the market for travel,”
said Kirsten Stirling, Skyscanner's Senior Director of Product Management.
“By combining our first-party data with proprietary technology, we’re delivering privacy-centric and highly effective advertising solutions.”
Kyle Nimmo, Head of Media Investment at easyJet, praised the platform, stating,
“Skyscanner’s innovative approach and access to high-quality first-party data have transformed our ad strategy, delivering exceptional engagement and measurable results.”
The Skyscanner Ads Platform sets a new benchmark for digital advertising in the travel sector, offering a smarter, privacy-focused way to connect with highly engaged audiences.
News Source: Four Agency
