Sony Middle East & Africa announces the World of Film, an initiative to celebrate Sony’s legacy and continued commitment to the movie making world. The campaign began on 2 August 2021 and will run until the end of the year.
Celebrating Creators
Sony will be celebrating several unique filmmakers from a diverse range of backgrounds and across a wide range of genres. These include individual filmmakers to production houses crossing Asia Pacific and the Middle East & Africa. Joining the World of Film initiative are filmmakers and Sony Alpha Ambassadors and Collaborators from the region such as Mark Issa from the UAE, Khalifa and Salma Kassef from Egypt; and Jacques Crafford, Ian Nieuwenhuizen and Adi van der Walt, Luke Bell and Hloni Coleman (XCIV), and Ofentse Mwase from South Africa.
Their films will be showcased alongside exclusive behind the scenes production footage starting 2 August 2021. This footage will share their journey and experience in filmmaking and the gear that helped them achieve their vision. Additionally, these creators will hold workshops sharing insights on how they achieved their cinematic visions starting 2 August 2021.
Filmmaking Competition
Additionally, Sony will be running a filmmaking competition as part of the campaign. The competition began on 2 August 2021 and runs until the end of the year on 31 December 2021. The competition consists of two categories. The Open Category which is open to all entrants in participating regions and the Student Category which is open to participants undertaking a full-time filmmaking programme .
All submissions must be submitted via the online submission form on the World of Film by Sony Middle East and Africa website linked here. Each submission will be judged for their artistic excellence in craftsmanship across various aspects of filmmaking.
Winners will first be chosen on a local level before being judged regionally. The local winners will be judged in January 2022 while the regional winner will be judged in February 2022. Local prize winners will receive digital equipment. The grand prize for the regional winner will be USD$15,000 cash for the Open Category and USD$8,000 cash for the Student Category.
News Source: Dubai PR Network
