Spartan Race Middle East has unveiled the Dubai Trifecta Weekend, set to take place on January 25-26, 2025, at Dubai Parks and Resorts in collaboration with the Dubai Sports Council. The event marks Dubai’s inaugural Trifecta and signifies a strategic expansion of Spartan’s presence in the Middle East, now licensed by ITP Media Group.
The Trifecta Weekend will feature three signature Spartan races—Sprint, Super, and Beast, offering participants the opportunity to test their endurance, strength, and agility. A dedicated Kids' Race will also be held on both days, ensuring inclusivity for younger participants.
Isla Watt, Director of Spartan Race Middle East, expressed excitement about hosting the event in Dubai, highlighting Dubai Parks and Resorts as the ideal location.
Spartan Race is more than a competition; it’s a movement empowering people of all fitness levels to challenge themselves,
Watt said, emphasizing the event’s community-building ethos and promotion of active lifestyles.
The Spartan brand, recognized globally for its endurance challenges, has garnered significant attention through events like the Beast World Championships in Abu Dhabi and a recent Netflix series.
Matthew Brooke, Senior Vice President of Global Operations at Spartan, noted the partnership with ITP Media Group as key to expanding Spartan’s reach in the Middle East, leveraging their market expertise to grow the brand regionally.
Tickets for the Dubai Trifecta Weekend will be available soon at Spartan Arabia’s official site, promising a world-class obstacle race experience for participants across all fitness levels.
News Source: Dubai Media Office
