Talabat Holding has completed the acquisition of 100% of InstaShop’s share capital from Delivery Hero SE in a $32 million deal.
The transaction, initially announced in September 2024, was fully funded through Talabat’s internal cash reserves and was officially consolidated into its financial accounts on February 25, 2025.
Despite the acquisition, InstaShop will continue to operate as an independent brand within Talabat’s grocery and retail vertical, ensuring its platform and services remain unchanged.
About InstaShop
Founded in June 2015 and headquartered in Dubai, InstaShop has grown into the MENA region’s leading online grocery delivery marketplace. The platform connects users with vendors, offering seamless purchase experiences and efficient logistics to meet fast delivery expectations. Operating across the UAE and Egypt, InstaShop provides a broad range of products, including groceries, pharmacy items, beauty essentials, and personal care products.
Financial Growth & Market Impact
In 2024, InstaShop reported $631 million in Gross Merchandise Value (GMV), marking a 16% growth from $545 million in 2023. This accounted for 8% of Talabat’s GMV, with positive and improving EBITDA margins.
Following the acquisition, Talabat's pro forma Grocery and Retail GMV for 2024 now exceeds $2.5 billion, further solidifying its market leadership in the region’s online grocery and retail delivery sector.
News Source: Khaleej Times
