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The Art of Thoughtful Gifting: Celebrating Home Away from Home, Right on Time

The Art of Thoughtful Gifting: Celebrating Home Away from Home, Right on Time
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Nothing is more rewarding than making your loved ones feel at home, no matter how far apart you may be. This sentiment is deeply understood in the UAE, where a diverse expat population of over 9 million people often seek connections with their roots. This festive season, embrace the spirit of giving by choosing thoughtful, timely delivered gifts that transcend distance and convey your appreciation. 

In today’s e-commerce age, the online holiday rush often comes with unforeseen delays. These can impact timely deliveries, dashing expectations when your thoughtfully chosen gift gets caught up in the logistics whirlwind. Picture this: you’re planning to surprise your brother with the old-school record player of his dreams. However, with the high volumes of shipments during the festive season, the gift arrives late. Not what you were hoping for, is it? That’s why it is always a good idea to click and ship your gifts early during the busy holiday season. 

In the Middle East and North Africa (MENA) region, gifting is a cultural norm, a form of art. It is a gesture everyone can understand, embodying the region’s historical values of generosity and hospitality. The region is full of festivities throughout the year, and gifting is widespread amongst family members, friends, and coworkers or partners to demonstrate gratitude.

While finding gifts that perfectly suit their recipients is essential, the right timing is equally important. On-time delivery shows you care enough to go the extra mile, meticulously orchestrating every detail, to brighten someone’s day. Ensuring that your thoughtful presents arrive timely leaves no room for disappointment. Because the action, not the intention alone, elevates a simple gift into a memorable experience, strengthening relationships and making them more meaningful. 

Simply put, it’s first come, first served

With the festive season approaching, online shopping is anticipated to surge. Industry data shows that e-commerce is expanding at a breakneck pace throughout the MENA region.

The UAE online gifting market demonstrates similarly strong growth and is projected to grow further at a Compound Annual Growth Rate of 16.7% until 2028.

But as the world comes together in a tapestry of celebrations, this surge in e-commerce demand places immense strain on international shipping channels. Delicate gifts that cross continents may find themselves in a complex web of customs, regulations, and unpredictable delays. Warehouse capacities are stretched to their limits, while congestions at ports and airports can make timely delivery a challenge. 

The majority of UAE residents are last-minute shoppers, when it comes to gifting. But in the busiest shopping period of the year, you shouldn’t let the disappointment of a missed gift delivery dampen the joy of anticipation. Simply choose the ideal gifts and ship them as soon as possible. When you shop early, on-time and cost-effective delivery is guaranteed, even at the receiver’s most convenient location and time. Considering today’s busy lifestyle, it is reassuring to have peace of mind knowing that your gift has actually arrived at its destination.

Finding the perfect gift takes time

Another significant benefit of early shopping is that you have a better chance of getting the desired goods in stock. Whether you are searching for unique handcrafted items from small businesses, fashionable clothing, or popular tech gadgets, the region’s online marketplaces have myriads of choices. However, during festive seasons, there is a greater chance they will sell out quickly. Saving money is a further bonus of being proactive, as it gives you more time to shop around and take advantage of promotions and other discounts. Early gift-giving planning also means more time for personalization. Adding handwritten messages, engraving a name on a piece of jewelry, customizing a t-shirt design, or combining multiple items for a one-of-a-kind gift-box can make your family and friends feel truly valued and appreciated.

Timing is everything, and shipping gifts early bridges the distance, allowing those far from home to join in the festivities.

By: Taarek Hinedi, vice president of FedEx Express Middle East and Africa operations

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