TikTok has launched its latest campaign in partnership with regional creators, #PrivacyMatters, which focuses on digital privacy.
The platform has created a series of educational short films featuring real-life scenarios that demonstrate how users can control their privacy online. The creators include Hadeel Marei, Twinzy’s Abdullah and Noor, Abeer Sinder, Zainab Al-Eqabi, Faris Al-Khalidi, and Nadin Smaili, together reaching over 3 million users.
The campaign follows a series of safety enhancements made on the platform including the introduction of Family Pairing, the enhancement of filtering capabilities, and the launch of tools to combat bullying.
Hany Kamel, content operations director at TikTok, Middle East and North Africa, said,
“While we celebrate the creativity and expression that is seen in abundance on the platform, we have an inherent understanding of the important role privacy plays in the digital experience,”
“At TikTok, we see safety as a job that is never complete, and consistently look for ways in which to further bolster our existing privacy, safety and engagement protection measures. As we update our offering, we will also continue to creatively communicate these changes to our community, to ensure everyone is aware of the ways in which they can keep themselves and their content safe on the platform.”
In addition to its Community Guidelines, TikTok has dedicated privacy controls that each user can customize as per their preferences, including making their account private, controlling comments and messages, managing screen time, using restricted mode to curate their feed, and limiting duets to control who can duet their content.
News Source: Arab News
