Creative effects are part of what makes it so fun to create on TikTok, whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats.
To expand what's possible with effects, TikTok created Effect House - a platform that allows anyone to build Community Effects for TikTok.
Effect House has been in closed beta since last fall, and in now open beta to all creators, designers, and developers from around the world, inviting them to imagine new frontiers for TikTok's effects universe.
Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok's global community.
Inspiring joy and creativity with Community Effects
Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House. To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. Through the expansion of the Effect House beta, look forward to seeing more of the world's creative builders develop engaging and exciting effects for the global community.
Keeping safety and inclusivity at the heart of creative effects
TikTok is keen on fostering a safe, authentic, and inclusive environment for their global community to create and engage with effects. In addition to Community Guidelines, effects must follow Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. For instance, effects is not allowed to promote colorism or negative stereotypes against protected groups, nor allowed effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone's appearance.
All submitted effects will be reviewed by the Trust and Safety team to help ensure they adhere to the policies before they're released to the broader TikTok community. If identified a violative effect, it will be removed and the effect's creator will be notified. Users can also report effects they believe are not in line with policies using the 'Report Effect' feature. f we see an effect being used in a way that violates our Community Guidelines.
Celebrating the Effect House community
To celebrate the impact of the Effect House community and inspire future creators, Tiktok is spotlighting effect creators who are bringing their artistry, ingenuity, and creativity to life with their effects on TikTok.
Discover Effect House
On TikTok, users will know an effect was made in Effect House by tapping the effect on a video and viewing its results page, where effect creators' profiles are linked. When recording videos, users can also see the effect creator's username linked below the effect's name. All the published effects in a creator's portfolio can be viewed from a designated tab on their Profile page. To start creating effects, download Effect House.
@tiktok Now anyone can create vibrant effects for TikTok. Welcome to Effect House #effecthouse ♬ original sound - TikTok
News Source: TikTok Newsroom