Basel Anabtawi, Head of Content Operations at TikTok Middle East and North Africa, captivated audiences with his keynote speech, ‘Small Spark, Big Impact: How Creativity Thrives on TikTok,’ at the 1 Billion Followers Summit in Dubai.
Held from January 11 to 13 across iconic venues like Emirates Towers, DIFC, and the Museum of the Future, this summit, organised by the UAE Government Media Office, is the world’s largest event dedicated to the content creator economy. Under the theme "Content for Good," the third edition brought together over 15,000 creators, 420+ speakers, and 125 global experts.
Anabtawi unveiled TikTok’s innovative tools empowering creators to captivate audiences and build thriving communities. He spotlighted CapCut, TikTok’s advanced video editing tool featuring AI scripting, color correction, speed wrapping, voice cloning, and effects.
“CapCut makes it easier for creators to elevate their content,”
he remarked.
Highlighting TikTok’s live streaming capabilities, Anabtawi shared its power to foster real-time interaction:
“Going Live creates two-way communication, builds trust, and converts viewers into loyal community members, opening avenues for monetisation.”
He introduced TikTok One, a platform enabling creators to collaborate with brands and develop effective campaigns, offering access to production partners and creative insights.
Emphasising TikTok’s commitment to inclusivity, Anabtawi discussed the Creators Hub, supporting women creators and entrepreneurs. He also shared the impact of hashtags like #SportsOnTikTok, with a 350% surge in posts, and #LearnOnTikTok, boasting over 41.6 million videos globally.
Concluding with advice, Anabtawi urged creators to focus on watchability, define their niche, and experiment with formats to keep content engaging. His insights solidified TikTok’s role in shaping the future of content creation.
News Source: Emirates News Agency
