Tourism 365 Partners with Liv to Enhance Travel and Leisure Experiences

Tourism 365, the tourism arm of ADNEC Group, has announced a strategic partnership with Liv, UAE’s first and largest digital bank launched by Emirates NBD.

The collaboration aims to elevate travel and leisure experiences for customers across the UAE through exclusive benefits and seamless booking options.

The agreement was signed by Josep-Anton Grases, CEO of Tourism 365, and Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management at Emirates NBD. Grases emphasized the alignment of this partnership with Tourism 365’s vision, stating,

“By leveraging each other’s strengths, we aim to create unique value propositions that will benefit our customers.”

Cardoso echoed this sentiment, highlighting the benefits for Liv customers.

“This collaboration will enhance our service offerings and provide customers with exclusive travel deals and a seamless booking experience. As UAE’s first digital bank, we are committed to offering products and services that align with our customers’ interests.”

As part of the partnership, the Liv app will feature Tourism 365’s travel deals, allowing for seamless cross-promotion. Liv customers will gain access to exclusive travel and leisure offers, while joint marketing campaigns will encourage the use of Liv credit cards. Additionally, Liv will introduce a 0% installment payment plan for Tourism 365 customers, making travel more affordable and accessible.

This partnership underscores Tourism 365’s commitment to enhancing tourism experiences and Liv’s dedication to providing innovative banking solutions tailored to customer preferences. The initiative is expected to significantly benefit UAE travelers, offering greater convenience and financial flexibility for their leisure plans.

News Source: Emirates News Agency