In a significant move to advance media training and sustainable development, TRENDS Research and Advisory has formalized a cooperation agreement with Dubai Media Academy.
The agreement, signed by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, and Muna Busamra, Director of Dubai Media Academy, aims to foster collaboration in organizing conferences, seminars, and workshops addressing contemporary media issues.
The partnership seeks to enhance academic and research cooperation while integrating efforts to drive innovation in the media and knowledge industries. Both parties aim to improve training quality and deliver innovative research solutions that support the media sector on local, regional, and international fronts.
Dr. Al-Ali emphasized the importance of developing specialized training programs that merge academic insights with globally recognized techniques. The collaboration is designed to produce knowledge studies and research projects that address challenges within the media industry, providing actionable solutions for media professionals.
The agreement will facilitate the exchange of expertise between academics and specialists through specialized events, periodic reports, and polls on scientific research developments. Additionally, it aims to evaluate the effectiveness of training programs to continually enhance offered services.
Highlighting the importance of modern technology in media training, Dr. Al-Ali noted the intention to incorporate artificial intelligence and augmented reality into development strategies.
Busamra reaffirmed the strategic vision of the partnership, which aims to prepare a new generation of media professionals equipped with the skills necessary to thrive in a competitive job market. She underscored the need for robust scientific methodologies that can adapt to technological changes in the ever-evolving media landscape.
News Source: Emirates News Agency
