U by Emaar, the lifestyle loyalty programme of Emaar, has launched a refreshed brand identity, embracing the new promise of “Your Way Every Day.”
The rebranding focuses on delivering personalized member experiences across key lifestyle pillars such as Stay, Dine, Relax, Play, Shop, and Fit, ensuring greater connection and exclusive benefits for its members.
As part of this transformation, members will gain access to new destinations, including the Address Jabal Omar in Saudi Arabia and Vida Beach Resort in Bahrain.
In addition to expanded experiences like discounts at Dubai’s Arabic Music Institute and Veo Fitness, members will enjoy enhanced perks, including welcome rewards and special dining privileges for top-tier members. The revamped website now features a range of offers, including up to 10% savings on Emirates Holidays services and exclusive pre-sale access to regional live shows through a partnership with All Things Live Middle East.
Throughout September, members can participate in a raffle, with daily prizes of 10,000 Upoints and a grand prize of 100,000 Upoints at the month’s end.
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