UAE’s GMG has launched the exclusive Monoprix Maison houseware brand in the UAE.
The first Monoprix Maison store outside France is now open for consumers at the Springs Souk Mall by EMAAR in Barsha Heights, Dubai.
Part of Groupe Casino’s Monoprix brand, the store will retail kitchenware, cutlery, glassware, kitchen storage and linen, bedding, bathroom linen, and candles, among other houseware items.
GMG acquired the Middle East operations of the French retailing giant Groupe Casino’s brands – Géant, Franprix, and Monoprix – in April last year from Dubai Holding.
With a store in Dubai and another store slated for opening in Abu Dhabi in November later this year, GMG plans to capitalize on evolving customers’ preferences, a growing population, as well as expanded home ownership to grow the brand across the UAE.
Mohammad A Baker, the deputy chairman, and CEO, said,
“Our mission is to lead the evolution of the retail industry in the UAE and beyond. We have done it again with Monoprix Maison, bringing our customers a wide range of stylish yet affordable houseware products.
“Adding to our rapidly expanding retail network, Monoprix Maison positions us as an end-to-end retailer with a diverse selection of products that add real value to millions of customers’ lives.”
Monoprix Maison: committed to sustainability
Monoprix Maison promotes the ‘Art De Vivre’ or the ‘Art of Living’ lifestyle, adopting a natural style symbolized by simple lines and earthy colors that inspire tranquility.
The brand caters to current consumer trends among UAE families, with an emphasis on chic yet natural lifestyles.
Aligned with GMG’s sustainability strategy, Monoprix Maison bed linen and towels are made from organic fabrics, certified as Oeko-text Standard 100, and accredited by European Flax. In-store items are packed only with paper bags at checkout, eliminating the use of single-plastic bags.
Neesha SalianJuly 24, 2023
News Source: Gulf Business
