UAE Companies Shine in Global Brand Rankings as Apple Retains Top Spot

Apple has reclaimed its position as the world’s most valuable brand, valued at $574.5 billion by Brand Finance’s Global 500 2025 report.

This marks an 11% year-on-year growth for the tech giant, which has consistently led the rankings since 2021, except for a brief dip in 2023. Microsoft follows with a brand value of $461.1 billion, a remarkable 35% increase, while Google secures third place at $413 billion.

The report, unveiled during the World Economic Forum 2025 in Davos, Switzerland, highlights the dominance of technology brands. Amazon ($356.4 billion) and Walmart ($137.2 billion) complete the top five, showcasing retail’s resilience and growth.

The United Arab Emirates stood out in the rankings, with e& emerging as the fastest-growing brand globally. Its brand value surged eightfold to exceed $20 billion, driven by its strategic rebranding from Etisalat. Meanwhile, ADNOC retained its title as the UAE’s most valuable brand for the seventh consecutive year, with a brand value of $18.9 billion, reflecting a 25% annual growth. Emirates Airlines also maintained its global leadership in aviation, with its brand value rising by 26.5% to $8.365 billion.

Globally, brands from diverse sectors demonstrated robust growth. TikTok led the way among high-growth brands, with its value soaring 79% since 2022. Semiconductor brands NVIDIA and AMD showcased exponential growth, reflecting technological innovation.

David Haigh, Chairman of Brand Finance, noted,

“Technology remains a major growth driver, but the rise of Chinese and UAE brands underscores shifting dynamics in global branding.”

With global economic growth stagnating at 2.8%, the collective value of the world’s 500 most valuable brands has risen by 10%, reaching nearly $9.5 trillion in 2025. Apple remains at the forefront, with the U.S. dominating the rankings, contributing over half of the total brand value.

According to Brand Finance’s Global 500 2025 research, three out of the five most valuable brands in the world are technology brands:

1. Apple: brand value of USD574.5 billion, up 11% from 2024
2. Microsoft: brand value of USD461.1 billion, up 35%
3. Google: brand value of USD413.0 billion, up 24%
4. Amazon: brand value of USD356.4 billion, up 15%
5. Walmart: brand value of USD137.2 billion, up 42%

News Source: Emirates News Agency