The UAE has preserved its global leadership in the Nation Brand Performance Index, maintaining the first place globally for the second year in a row. The UAE ranked 10th globally in Nation Brand Strength index and 16th globally and 1st in MENA in Nation Brand Value index.
Issued by the world's leading brand valuation consultancy "Brand Finance", the index surveyed more than 100,000 people from 121 countries.
Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic project, and Chairman of the UAE Government Media Office, said that the development of the UAE is always supported by a strong and established global brand identity that reflects that ambitions of our leadership, to reach the top in all indicators.
He added:
“The UAE’s soft power consolidates the country’s leading position in various fields and sectors, including economy, space, tourism, advanced technology and culture.”
Saeed Al Eter noted that the UAE’s leading position in the indices of the Brand Finance Report 2023, comes after surveying opinions of over 100,000 people from 121 countries.
News Source: Emirates News Agency
