The YouGov’s August 2024 spotlight highlighted the top 10 brands that have achieved the biggest word-of-mouth (WOM) growth among UAE and KSA residents. The data, sourced from YouGov BrandIndex, continuously tracks thousands of brands worldwide, showcasing which ones are being talked about the most.
In today’s digital landscape, a brand's influence extends beyond traditional advertising—it's about how often people recommend it. Word-of-mouth recommendations build loyalty and drive competitiveness, and the August 2024 report reflects just that.
UAE Top Movers
Almarai topped the charts in the UAE with a WOM score increase of 8.4. Other brands showing impressive growth include Dove, Oreo, Samsung, and Red Bull, all posting positive WOM momentum.
KSA Top Movers
YouTube took the lead in KSA with an identical WOM score jump of 8.4, followed closely by Puck, Toyota, Wrigley's Extra, and TikTok, all seeing a surge in consumer conversations.
This comparison of hundreds of brands across both countries from 1st to 31st August reveals which ones are winning in the crucial word-of-mouth arena.
News Source: YouGov
