In a significant development for football and technology enthusiasts worldwide, the UAE Pro League (ADNOC Pro League), the premier professional football league in the United Arab Emirates, has partnered with Chiliz, the leading blockchain provider for the sports and entertainment industry, to propel the league's international presence through web3 technologies.
During the first stage of this multi-year partnership that will see both parties explore a wide range of applications, Chiliz and the UAE Pro League will develop a web3-based fantasy football game, leveraging blockchain technology to offer a unique and immersive experience for fans globally.
Additionally, fans will have the opportunity to own exclusive blockchain-authenticated game-scored balls. Details on how these items will be distributed are forthcoming, with plans to ensure fair and equitable access to fans around the world.
The UAE Pro League represents the highest level of professional football in the United Arab Emirates. Featuring 14 clubs, it serves as the country's most popular sports competition. This collaboration with Chiliz is part of the UAE Pro League's strategic efforts to enhance fan interactions and expand its global footprint.
Thes partnership further strengthens Chiliz's commitment to supporting football in the MENA region. By partnering with the UAE Pro League, Chiliz not only aims to bring advanced technology to the league but also to contribute to the growth and popularity of football within the UAE.
“We’re thrilled to partner with Chiliz in this multi-year agreement aiming to bring groundbreaking web3 technologies to our fans,”
said UAE Pro League CEO Waleed Al Hosani.
"This partnership represents a pivotal step in our ongoing efforts to expand our global reach, setting new standards for technological innovation in the world of sports,"
he added.
"The Pro League is keen on leadership in the professionalism's world. Our partnership with Chiliz provides a new and unique experience for the fans of the ADNOC Professional League,"
the UAE Pro League's CEO noted.
“Collaborating with the UAE Pro League is a key Chiliz milestone for Chiliz as we continue to pioneer the integration of web3 technologies in football,”
stated Alexandre Dreyfus, CEO of Chiliz and Socios.com.
"We’re committed to enhancing the fan experience through these innovative platforms and look forward to contributing to the growth and success of football in the wider region by leveraging not only our technology and expertise but also our remarkable network within the global sports industry.”
News Source: Emirates News Agency
