The UAE’s tourism sector continues its upward momentum, reflecting the leadership’s strategic vision, according to Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council.
From January to October 2024, hotel establishments across the country generated approximately AED37.1 billion in revenue, marking a 4% increase compared to the same period in 2023. Hotel occupancy rates also rose to nearly 78%, a 2.7% year-on-year growth.
Al Marri emphasized that these figures demonstrate the sustained expansion of the Emirati tourism sector, aligning with the National Tourism Strategy 2031. The strategy aims to boost tourism’s GDP contribution to AED450 billion by 2031, reinforcing the UAE’s status as a global tourism hub.
During the first UAE Tourism Council meeting of 2025, Al Marri highlighted key initiatives and innovative projects that are expected to drive further growth this year. The council, comprising top officials from local tourism authorities, reviewed the success of the fifth edition of the ‘World’s Coolest Winter’ campaign, which has significantly strengthened the UAE’s international tourism appeal.
Discussions also focused on upcoming projects and initiatives aimed at enhancing the sector’s performance in the coming months, ensuring the UAE remains a top destination for travelers worldwide.
News Source: Emirates News Agency
