The UAE is rapidly solidifying its reputation as a global hub for tourism investment, driven by a dynamic mix of visionary policies, robust infrastructure, and a commitment to excellence and innovation.
Investment opportunities in the UAE’s tourism sector are expanding across the board — from world-class resorts and entertainment destinations to sustainable tourism projects aligned with the nation’s green economy ambitions. Government-led initiatives continue to enhance tourism offerings, support private sector collaboration, and maintain high standards that elevate the country’s appeal on the global stage.
Central to this growth is the National Tourism Strategy 2031, which sets ambitious goals: increasing the tourism sector’s GDP contribution to AED450 billion, attracting AED100 billion in fresh investments, and drawing 40 million hotel guests annually by 2031.
The sector’s momentum is already evident. In 2024, hotel revenues reached nearly AED45 billion, a 3% rise from the previous year. Occupancy rates climbed to 78%, among the highest globally. The UAE also claimed the top spot in MENA and 18th worldwide in the World Economic Forum’s Travel & Tourism Development Index 2024.
According to consultancy Arthur D. Little, the UAE has moved beyond luxury, blending hospitality with rich cultural and entertainment experiences. Industry leaders agree that untapped potential remains vast. Mohamed Al Rais of Al Rais Group highlighted the surge in pioneering tourism projects, underscoring the UAE’s status as a regional and global tourism leader.
Echoing this, Hosni Abdelhadi, CEO of Carlton Hotel and Suites UAE, credited strong government vision and infrastructure expansion for boosting investor confidence and setting the stage for sustained growth.
With strategic direction and investor-friendly policies, the UAE’s tourism sector is poised for a transformative decade.
News Source: Emirates News Agency
