UAE Unveils Jaywan, the First Domestic Card Scheme for Digital Payments

Shahba Mayyeri -

Al Etihad Payments (AEP), a subsidiary of the Central Bank of the UAE (CBUAE), has announced the launch readiness of Jaywan, the UAE’s first domestic card scheme. This initiative is a key milestone in the UAE’s digital transformation strategy, reinforcing its position as a global hub for digital payments.

Enhancing Security, Efficiency, and Financial Inclusion

Jaywan is designed to offer secure, efficient, and innovative payment solutions for both consumers and businesses. The scheme aims to:

  • Lower transaction costs by providing a local payment alternative.
  • Speed up payment processing through the UAESWITCH system.
  • Promote financial inclusion with a range of card options.

The cards will be available in debit, prepaid, and credit variants, supporting:

  • Online transactions
  • ATM withdrawals
  • Point-of-sale (POS) payments

Global Usability Through Strategic Partnerships

AEP has partnered with major international payment networks, including Discover, Mastercard, Visa, and UnionPay, to ensure global acceptance of Jaywan cards.

Additionally, an MoU with Samsung Gulf Electronics will integrate Jaywan cards into Samsung Wallet, with plans to expand compatibility to Google Pay and Apple Pay. By mid-2025, AEP aims to establish bilateral agreements with India and other key markets, further enhancing Jaywan’s reach.

Leadership Perspective on Jaywan’s Impact

Saif Humaid Al Dhaheri, Assistant Governor for Banking Operations and Support Services at CBUAE and Chairman of AEP, emphasized Jaywan’s role in advancing digital payments and reducing transaction costs.

Jan Pilbauer, CEO of AEP, highlighted the scheme’s potential to empower users with greater financial control and convenience, aligning with the UAE’s long-term economic ambitions.

Public Awareness and Future Expansion

To ensure widespread adoption, an awareness campaign will launch in April 2025, educating the public on Jaywan’s features, benefits, and role in enhancing the UAE’s financial ecosystem.

With seamless integration, expanded global reach, and cost-saving benefits, Jaywan represents a transformational step in the UAE’s digital payments landscape, reinforcing the country’s commitment to innovation and financial inclusion.

News Source: Emirates News Agency