UAE's e& Money to Introduce Co-Branded Cards, Lending Solutions, and Wealth Management

Evision sets sights on further acquisitions and has intentions to introduce digital advertising solutions in the Mena region.

e& money, the fintech division of e& Life, is focused on becoming a prominent financial super app by expanding its offerings in co-branded cards, lending services, and wealth management. The company aims to prioritize customer satisfaction and establish partnerships that facilitate international money transfers, enhance global networks for sending and receiving money, and provide seamless and secure digital customer experiences.

e& recently acquired a majority stake in Careem's super app to broaden its digital services and extend its reach. The expansion into super apps is a crucial part of e&'s growth strategy, with the potential to revolutionize various sectors and provide accurate risk analytics.

Additionally, evision, a subsidiary of e& Life, plans to enhance its entertainment content and Arabic content portfolio, expand into video, music, digital games, and other areas, and establish partnerships and acquisitions to become the leading provider of digital content and multimedia in the region. The company also intends to launch digital advertising services in the Middle East and North Africa to boost revenues and offer customized digital ads.

News Source: Khaleej Times