In a pioneering move for the UAE market, Virgin Mobile UAE has teamed up with UAE PASS to introduce a fully digital eSIM onboarding process within their app. This means customers no longer need to visit a store or wait for a physical SIM card to be delivered.
This digital-first approach offers UAE residents a more convenient and eco-friendly way to get connected through the Virgin Mobile UAE App. It makes Virgin Mobile UAE the first mobile brand in the market to offer a completely digital connection experience from start to finish, simplifying and speeding up the process for users while reducing the need for physical materials like SIM cards and touchpoints.
This feature strengthens Virgin Mobile UAE's fully digital ecosystem, enabling customers to access services solely through their app.
Rob Beswick, Managing Director of Virgin Mobile UAE, stated:
"Our goal has always been to digitize our customers' connectivity journey entirely. With UAE Pass verification now available on our app, customers can download the app, select their plan, verify their identity, and download an eSIM within minutes. I'm thrilled that we can improve the customer experience and simplify life for our customers even further. This new feature streamlines the user journey and, importantly, helps us reduce our carbon footprint."
UAE PASS is a secure national digital identity platform for UAE citizens and residents. It allows registered users to access over 12,000 government, semi-government, and private sector services through various websites and apps. Additionally, users can digitally sign documents and request digital copies of official documents issued in their name for use with trusted service providers.
News Source: Khaleej Times
