Watani Al Emarat Foundation has signed a Memorandum of Understanding (MoU) with the Social Media Pioneers Association (SMPA) to enhance collaboration in promoting community values through social media.
The SMPA, the first incubator for social media influencers and activists, aims to leverage digital platforms to serve the UAE community.
The agreement was signed at the Foundation’s headquarters by Dherar Belhoul Al Falasi, Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA, alongside managers and representatives from both organizations.
The partnership will focus on developing joint initiatives, sharing expertise, and fostering community awareness by promoting values like tolerance, coexistence, and national identity. Both organizations are committed to using social media as a tool for positive influence, encouraging good citizenship, and addressing social issues.
Al Falasi highlighted the importance of digital media in promoting key societal values and empowering young people. He emphasized the Foundation's commitment to harnessing social media to spread awareness and strengthen community cohesion.
Alshehhi underscored SMPA’s dedication to supporting national initiatives and the leadership's vision of promoting national affiliation and citizenship values through its network of Emirati professionals.
This partnership aligns with the UAE’s broader goals of fostering a strong, cohesive society while exploring new opportunities for sustainable development through digital media.
News Source: Emirates News Agency
