Everybody loves chocolate; it's been loved by millions around the world since it was created back in the 19th century. With hundreds of different ways to indulge in the sweet treat, it's no wonder that it's still a popular sweet among all ages. Whether it's hot cocoa on a cold day or some drizzle on an ice cream, chocolate has a way of satisfying any sweet tooth.
Today, there's been a rise in unique chocolate forms, from people making life-sized versions of superhero characters with chocolate to gourmet chocolate bars made with the hottest chili peppers. This year, we've got a brand new way to enjoy chocolate: a viral chocolate bar dubbed as the 'Dubai Chocolate'.
This type of chocolate bar gained traction online and has since become beloved all over the world. The Dubai Chocolate is a perfect blend of Middle Eastern sweets with a globally-loved treat. The bar is filled with pistachio butter in kunafa dough, all covered in a chunky chocolate bar. This unique chocolate immediately went viral, and now, many different brands have begun adding their own spin on it, with different flavors and toppings.
Here's where you can try this viral chocolate in Dubai!
FIX Chocolatier
This is the store that started it all! This homegrown brand was launched back in 2021 by British-Egyptian entrepreneur Sarah Hamouda, and has since taken Dubai – and the world – by storm. Inspired by her pregnancy cravings, the chunky and filled Hero Bars were born. These chocolate bars were filled with a variety of different flavors, most popularly the pistachio kunafa, creatively named the 'Can't Get Knafeh of It' Hero Bar.
After an ASMR review of the chocolate, which got over 70 million views on TikTok, FIX Chocolatier gained a huge following and has been in demand ever since. Exclusively available on Deliveroo, the brand only accepts orders during a slim window, from 2:00 pm to 5:00 pm sharp. Now, being promoted by the biggest stars of the country like Kris Fade and Mona Kattan, everyone wants a piece of this exclusive chocolate.
The limited availability and celebrity endorsements have only added to the allure of FIX Chocolatier, making it a must-have for chocolate enthusiasts looking for a unique and indulgent treat. With its innovative flavors and viral popularity, FIX Chocolatier has solidified its place as a top contender in the luxury chocolate market!
@mariavehera257 @fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own Busicoff," and "Crazy Over Caramel." Order on Instagram Chatfood or Deliveroo and let me know what’s your FIX? Instagram : fixdessertchocolatier #asmr #foodsounds #dubai #dubaidessert ♬ оригинальный звук - mariavehera257
Price: 68 AED per chocolate bar
VOCCA
In an exclusive collaboration with Noon Minutes, the luxurious chocolate brand VOCCA has made its own viral chocolate: The Big Daddy. This new spin on the trending chocolate comes in three flavors: the popular Pistachio Kunafa, Nutella Kunafa, and Coconut Kunafa.
With its cheap price and convenient availability on the Noon app, The Big Daddy has become among the top choices for those looking to try the viral chocolate without breaking the bank.
Price: 22 AED per piece
Lava Cake
Established in 2008, Lava Cake has flown from Kuwait all the way to Dubai. As the name suggests, the brand specializes in everything baked, from profiteroles to – of course – lava cakes. But that's not all! Lava Cake has officially taken part in the pistachio-kunafa chocolate trend.
With crunchy pistachio butter in delicious kunafa dough, their take on the trend has quickly become a customer favorite. The perfect combination of traditional Middle Eastern flavors with a modern twist gave the brand a top spot in Dubai's dessert scene.
Price: 35 AED
Location: Jumeirah
Contact: 04 295 5541
Just Fresh
Just Fresh is exactly what the name implies. Known for its fresh juices and delicious ice cream, Just Fresh is a popular spot for those looking for a refreshing treat on an average Dubai day. Now, the brand has introduced a new product following the booming chocolate trend.
For a limited time, you can enjoy a delicious filled chocolate bar, with flavors from the traditional pistachio to unique flavors like Lotus and Kinder! These chocolate bars are the perfect thing to satisfy your sweet cravings, so make sure to grab some before they're out!
Price: 35 AED
Location: Branches in Barsha and Khawaneej
Contact: 600 50 2005