DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre, continues the preparations for the 3rd edition of the World of Coffee exhibition, which will be held from 21st to 23rd January 2024.
With expectations that the coffee market in the UAE will grow at an annual rate of 8.4 per cent between 2023 and 2029, and by about 7.5 per cent annually in the Middle East and Africa between 2022 and 2027, the exhibition is witnessing a wide regional and global interest from industry leaders, experts and specialists.
As per a report by Statista, coffee markets in Dubai and the region are experiencing substantial growth, with individual coffee consumption in the UAE expected to reach 1.36 kg in 2023 and the coffee market in Dubai expected to generate sales of over AED 1 billion this year. These figures reflect the industry's attractiveness and growing demand for coffee products, as Dubai provides an ideal environment for the growth of the coffee market, owing to the presence of global coffee shop brands and the emirate's role as a regional coffee trade hub, with export revenues exceeding AED 3.5 billion over the last decade.
The World of Coffee Dubai 2024 represents a turning point for the sector in the UAE, which has surpassed the tangible effects of this growth in the coffee market and has reached neighbouring Arab markets, attracting more specialised international brands, in light of the attention given to coffee culture and the variety of offerings provided by Dubai, which is famous for providing innovative experiences in this industry.
Khalid Al Hammadi, Senior Vice President at DXB LIVE, emphasised that Dubai’s economic status and distinctive infrastructure have positioned the emirate as a leading destination for organising and hosting prominent events at regional and worldwide levels. Al Hammadi said:
"Through the World of Coffee Dubai exhibition, we hope to contribute to Dubai's efforts in achieving its strategic goals by developing and diversifying various economic sectors. Additionally, we aim to facilitate building and strengthening relations between participants and companies within the coffee market of UAE and the region."
“The participation of major brands, companies, and specialists underlines the exhibition's importance and the international community's trust in it, and the major role of Dubai in enhancing the regional and international trade movement.”
Al Hammadi added.
News Source: Emirates News Agency
