The 1 Billion Followers Summit, the world’s largest event dedicated to the content creator economy, has announced a strategic partnership with the 5th World’s Coolest Winter campaign.
Organized by the UAE Government Media Office, the Summit’s third edition will be held from January 11-13, 2025, at Emirates Towers, DIFC, and the Museum of the Future, under the theme “Content for Good.”
The collaboration aims to highlight the UAE’s diverse winter attractions and promote sustainable tourism through social media, aligning with the campaign’s 5th season theme, “Green Tourism.” This initiative encourages community participation in sustainable agricultural practices and showcases the UAE’s environmental landmarks, green spaces, and unique winter experiences.
Launched by the Ministry of Economy and the National Agricultural Center, the World’s Coolest Winter campaign is part of the domestic tourism strategy led by His Highness Sheikh Mohammed bin Rashid Al Maktoum. The campaign generated AED 1 billion in revenue during its 4th season and reached 600 million people globally via social media and news outlets.
Fatima Abdulrahman, Director of Government Communications at the Ministry of Economy, emphasized the significance of the partnership, stating,
“Our collaboration with the 1 Billion Followers Summit amplifies the campaign’s impact, showcasing the UAE’s remarkable tourism potential and supporting the National Tourism Strategy 2031.”
The strategy aims to attract 40 million hotel guests, increase the tourism sector’s GDP contribution to AED 450 billion, and draw AED 100 billion in new investments by 2031.
The Summit will also introduce the inaugural 1 Billion Award and 1 Billion Pitches competition, offering creators and entrepreneurs opportunities to secure funding and recognition. Together, these initiatives position the UAE as a global hub for tourism and innovation.
News Source: Emirates News Agency
