The UAE’s content creation landscape received a major boost with the launch of X Creators Lab, a new initiative designed to support creators at every level and strengthen the country’s position as a global hub for digital media and the creative economy.
The programme is the result of a strategic partnership between Creators HQ, the region’s first creator hub under Visioneers, and global platform X. The collaboration was first announced during the third edition of the 1 Billion Followers Summit and is focused on helping creators produce authentic, high-value content for global audiences.
Developed as a comprehensive learning and development platform, the X Creators Lab offers specialised workshops, curated educational sessions, and exclusive resources that support both aspiring talents and established professionals. The initiative aims to raise the quality of regional content while encouraging creators to build meaningful communities on X.
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said the launch reflects a clear objective to professionalise the regional creator industry and unlock its full potential. She noted that the partnership with X reinforces an integrated ecosystem dedicated to nurturing Arab talent and elevating their work on a global scale.
Antoine Caironi, Managing Director for the Middle East and North Africa at X, highlighted that the Lab equips creators with the tools and insights needed to craft impactful stories and expand their digital presence, further positioning the UAE as a leader in digital innovation.
Through tailored tracks for beginners, rising creators, and established influencers, the Lab offers strategies for idea generation, audience analysis, advanced engagement, and diversified monetisation. The initiative is expected to enhance creator impact, strengthen community building, and support sustainable revenue growth across the region.
News Source: Emirates News Agency
