Dubai has witnessed the launch of XPOZED, a fully integrated talent management agency for content creators and influencers, during the 1 Billion Followers Summit, held from January 11-13.
The event, themed “Content for Good,” hosted over 15,000 content creators and 420 global speakers, emphasizing the growing significance of the content economy.
The launch, held at the Dubai International Financial Centre (DIFC), attracted key players from the digital media and creative industries. XPOZED aims to elevate the MENA region’s creative talent through services like Talent Business Management, Content Marketing, Influencer Marketing, and Campaign Design. With over 40 exclusive creators and a combined following of 200 million, the agency is poised to revolutionize the industry.
XPOZED emphasizes leveraging new media for societal good, sustainable economic growth, and impactful storytelling. CEO Omar Hmaidat highlighted the UAE’s global leadership in content creation, supported by initiatives like the Dubai Creative Economy Strategy. He stated,
“Our mission is to empower talent and connect creators with emerging trends to drive growth and innovation.”
The UAE’s creative economy contributes AED 54.4 billion annually to the national GDP, reflecting 5% of the non-oil economy. XPOZED’s launch aligns with the nation’s vision of fostering a robust, sustainable creative ecosystem. Globally, the creative economy generates over $2 trillion annually, further underscoring its pivotal role in economic development.
XPOZED’s debut marks a milestone in positioning Dubai as a global hub for content creators, driving purposeful and innovative content.
News Source: Emirates News Agency
