Apple unveils next generation of innovations; iPhone 15, Watch Series 9 and more

Apple is once again at the forefront of technological advancement with the unveiling of its latest lineup of cutting-edge products. Introducing the Next Generation of Apple Innovations: AirPods Pro (2nd Gen), Apple Watch Ultra 2, iPhone 15, and iPhone 15 Pro.

AirPods Pro (2nd generation) with USB‐C charging capabilities

Apple announced AirPods Pro (2nd generation) with MagSafe Charging (USB‑C), making the world’s most popular headphones even better. AirPods Pro (2nd generation) continue to revolutionize personal audio by delivering incredible sound quality, up to double the Active Noise Cancellation of their predecessor, an advanced Transparency mode, a more immersive Spatial Audio experience, and an expanded range of ear tip sizes for an even better fit. AirPods Pro (2nd generation) are upgraded with USB‑C charging capabilities, additional dust resistance, and Lossless Audio with Apple Vision Pro. With iOS 17, all AirPods Pro (2nd generation) level up with access to new audio experiences like Adaptive Audio and Conversation Awareness.

Key Features:

Improved Sound Quality: The AirPods Pro (2nd generation) continue to deliver outstanding sound quality, with up to double the Active Noise Cancellation performance compared to their predecessors.
Advanced Transparency Mode: These new AirPods Pro offer an advanced Transparency mode that keeps users aware of their surroundings.
Immersive Spatial Audio: A more immersive Spatial Audio experience elevates the audio experience for users.
USB‑C Charging: Upgraded with USB‑C charging capabilities, users can enjoy the convenience of a single cable for charging their AirPods Pro, Mac, iPad, and iPhone 15 lineup.
Enhanced Durability: With an improved IP54 rating, these AirPods Pro (2nd generation) offer additional dust resistance, making them suitable for outdoor adventures.
Lossless Audio with Apple Vision Pro: These AirPods Pro enable Lossless Audio with ultra-low latency when connected to Apple Vision Pro, offering an exceptional wireless audio experience.
New iOS 17 Features: iOS 17 introduces exciting features for all AirPods Pro (2nd generation) users, including Adaptive Audio, Conversation Awareness, and Personalized Volume, enhancing the listening experience.
Environmental Sustainability: Apple is committed to environmental sustainability, using recycled materials in various components and reducing plastic in packaging.

Pricing: Available from AED949

Availability: AirPods Pro (2nd generation) with MagSafe Charging Case (USB‐C) will be available to order starting today, with availability in stores beginning Friday, September 22.

Apple Watch Ultra 2

Apple introduced Apple Watch Ultra 2, bringing new features to Apple’s most capable and rugged smartwatch, and achieving a significant environmental milestone. Apple Watch Ultra 2 offers all of the features users love about Ultra, plus the powerful new S9 SiP, a magical new double tap gesture, Apple’s brightest display ever, expanded altitude range, on-device Siri, Precision Finding for iPhone, and advanced capabilities for water adventures. Apple Watch Ultra 2 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new cycling experiences, features to help explore the outdoors, and a new watch face — Modular Ultra. With all the new advancements, Apple Watch Ultra 2 has the same 36-hour battery life with regular use and up to 72 hours in Low Power Mode.

For the first time, customers can choose a carbon-neutral option for any Apple Watch, contributing to Apple's commitment to becoming carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030. Select case and band combinations of Apple Watch Ultra 2, Apple Watch SE, and Apple Watch Series 9 are carbon-neutral products, with reduced emissions and the use of high-quality carbon credits from nature-based projects.

Key Features:

Enhanced Performance: The Apple Watch Ultra 2 boasts the new S9 SiP (System in Package), Apple's most powerful watch chip, offering system-wide improvements and brand-new features.
Double Tap Gesture: An innovative double tap gesture allows users to control the watch with one hand without touching the display, offering convenience and ease of use.
Brightest Display: The watch features a maximum brightness of 3000 nits, 50% brighter than the previous generation, and a display that can lower to just one nit for dark environments.
Modular Ultra Watch Face: A new watch face, Modular Ultra, utilizes the large display to show real-time data such as seconds, altitude, or depth, offering a highly customizable experience.
Expanded Altitude Range: The Apple Watch Ultra 2 is designed for extreme conditions, tested for altitudes ranging from 500 meters below sea level to 9,000 meters above sea level.
Water Adventures: It is perfect for water sports, including recreational scuba diving (up to 40 meters) and freediving with the updated Oceanic+ app from Huish Outdoors.
On-Device Siri: Siri requests can be processed on the device, providing quicker and more reliable responses, and Siri can access health data from the Health app.
Precision Finding: The Apple Watch Ultra 2 includes a second-generation Ultra Wideband chip for Precision Finding of iPhone 15, providing distance and direction guidance.
watchOS 10: The watch runs watchOS 10, offering redesigned apps, new watch faces, Bluetooth connectivity for cyclists, enhanced compass features, and mental health support.

Pricing: Available from AED3,199

Availability: Customers in various countries, including the U.S., Canada, U.K., UAE, Japan, and more, can order Apple Watch Ultra 2, with availability in stores starting on September 22.

Apple Watch Series 9

Apple introduced Apple Watch Series 9, bringing new features to the world’s best-selling watch and achieving a significant environmental milestone. Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri, now with the ability to access and log health data; Precision Finding for iPhone; and more. Apple Watch Series 9 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new watch faces, new cycling and hiking features, and tools to support mental health.

Select case and band combinations of Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE are Apple's first-ever carbon-neutral products. Apple has significantly reduced emissions from materials, electricity, and transportation, offsetting the remaining emissions with carbon credits from nature-based projects. Apple Watch packaging has also been redesigned to be 100 percent fiber-based. Apple has collaborated with Nike and Hermès to create more environmentally friendly band collections, with recycled materials and sustainable production processes.

Key Features:

Powerful S9 SiP: The Apple Watch Series 9 is powered by the S9 SiP, Apple's most advanced watch chip, offering improved performance, capabilities, and a new double-tap gesture.
Double Tap Gesture: A novel double-tap gesture allows users to operate the watch with one hand without touching the screen, enhancing usability.
Brighter Display: The Series 9 boasts a display with a maximum brightness of 2000 nits, doubling the brightness of the previous model, ensuring better visibility, even in bright sunlight or low-light conditions.
On-Device Siri: Siri now processes requests directly on the watch, leading to faster and more reliable responses. It can also access and log health data.
Precision Finding: Equipped with a second-generation Ultra Wideband chip, the Series 9 provides Precision Finding for iPhone, offering distance and direction guidance.
watchOS 10: The watch runs on watchOS 10, offering redesigned apps, new watch faces, enhanced Bluetooth connectivity for cyclists, improved compass capabilities, and mental health support tools.

Pricing: Apple Watch Series 9 available from AED1,599 while Apple Watch SE available from AED999

Availability: Customers in several countries, including the U.S., U.K., UAE, and more, can place orders, with availability beginning on September 22.

iPhone 15 and iPhone 15 Plus

Apple announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple’s innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

Key Features:

Stunning Design: The iPhone 15 and iPhone 15 Plus feature a color-infused back glass with a textured matte finish, available in five attractive colors: pink, yellow, green, blue, and black. They also have a contoured edge on the aluminum enclosure, providing a sophisticated look and comfortable grip.
Dynamic Island: These models introduce the Dynamic Island, an interactive way to handle important alerts and Live Activities. It adapts to users' needs, offering real-time updates on various activities and making navigation more intuitive.
Super Retina XDR Display: The Super Retina XDR display delivers exceptional brightness, reaching up to 1600 nits for HDR content and up to 2000 nits in bright outdoor conditions, ensuring stunning visuals for watching content and playing games.
48MP Main Camera: The powerful 48MP Main camera captures high-resolution photos and videos with fine details. Computational photography allows for a 24MP super-high-resolution default mode, providing excellent image quality at a manageable file size. Additionally, a new 2x Telephoto option offers three optical zoom levels.
Next-Generation Portraits: iPhone 15 and iPhone 15 Plus enhance portrait photography with sharper details, vibrant colors, and improved low-light performance. Users can capture portraits without switching to Portrait mode, and post-shot focus adjustments are possible for added creative control.
A16 Bionic Chip: The A16 Bionic chip ensures robust performance, powering the Dynamic Island, computational photography, and more. It features a 6-core CPU, a 5-core GPU, and a 16-core Neural Engine capable of 17 trillion operations per second.
USB‑C Connector: Both models incorporate a USB‑C connector, offering convenience for charging and data transfer. They also support MagSafe and future Qi2 chargers for wireless charging.
Precision Finding: With the second-generation Ultra Wideband chip, users can connect and locate their iPhones at three times the previous range. This enables Precision Finding for Find My friends, enhancing location sharing, even in crowded places.
iOS 17: These iPhones come with iOS 17, introducing various enhancements, including Contact Posters, Live Voicemail, improved Messages, and more features to personalize and enhance the user experience.
Environmental Considerations: Apple has prioritized environmental sustainability with these models, incorporating recycled materials and clean energy practices throughout their production. The devices use recycled content in various components and packaging, reducing their carbon footprint.

Pricing: The iPhone 15 and iPhone 15 Plus will be available in 128GB, 256GB, and 512GB storage capacities, starting at AED 3,399 and AED 3,799, respectively

Availability: Pre-orders for the iPhone 15 and iPhone 15 Plus start on Friday, September 15, with availability beginning on Friday, September 22, in multiple countries, including the U.S., Canada, the U.K., and more.

iPhone 15 Pro and iPhone 15 Pro Max

Apple debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.¹ And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

Key Features:

Titanium Design: The iPhone 15 Pro and iPhone 15 Pro Max feature a pioneering titanium design, renowned for its strength and lightweight properties, making them the lightest Pro models ever produced by Apple. The design showcases contoured edges and introduces a customizable Action button, empowering users to personalize their iPhone experience.
Enhanced Camera System: These models offer the equivalent of seven professional lenses, all powered by the A17 Pro chip. A new 48MP Main camera, supporting a super-high-resolution 24MP default setting, enhances image quality. Improved Night mode, Smart HDR, and the introduction of a 5x Telephoto camera (exclusive to iPhone 15 Pro Max) redefine photography capabilities.
A17 Pro Chip: iPhone 15 Pro and iPhone 15 Pro Max are equipped with the A17 Pro, the world's first 3-nanometer chip. This chip features significant enhancements, including a 10 percent faster CPU, 2x faster Neural Engine, and a 6-core GPU that supports hardware-accelerated ray tracing for stunning graphics and gaming experiences. A dedicated AV1 decoder and USB 3 speeds revolutionize video and data transfer capabilities.
Innovative Action Button: The traditional single-function switch has been replaced by the versatile Action button. Users can customize this button to access various functions such as the camera, flashlight, Voice Memos, Focus modes, Translate, and accessibility features. Fine-tuned haptic feedback and visual cues ensure precise actions.
Camera Advancements: Users can switch between three popular focal lengths (24 mm, 28 mm, and 35 mm) with the 48MP Main camera, offering unparalleled flexibility. Next-generation portraits are sharper, feature vivid colors, and excel in low-light conditions. Depth information is automatically captured, enabling post-photo focus adjustments.
Exceptional Video Capabilities: A17 Pro enhances low-light video and introduces Action mode for superior video quality. iPhone 15 Pro facilitates fast transfer speeds with optional USB 3 cables and supports ProRes video recording to external storage. ACES (Academy Color Encoding System) support sets new standards for color workflows.
Spatial Video Capture: iPhone 15 Pro, later this year, will introduce spatial video capture for Apple Vision Pro. Users can capture 3D memories and enjoy immersive experiences with depth when viewing content.

Pricing: Pricing for iPhone 15 Pro starts at AED 4,299, offering various storage capacities. iPhone 15 Pro Max starts at AED 5,099.

Availability: Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning this Friday, September 15, with availability beginning Friday, September 22.