Choithrams is giving shoppers a free mammogram voucher this October, working with P&G and Transmed to bring a reminder about breast health into the weekly grocery shop.
Customers who buy any P&G product at Choithrams until October 31 can present their receipt at the cashier to receive a voucher for a complimentary mammogram at Zulekha Hospitals. Online shoppers who buy P&G products can also take part, with a physical voucher delivered alongside their grocery order. Vouchers can be redeemed until the end of November 2026.
The annual Breast Cancer Awareness Month initiative aims to encourage eligible women to book a screening. It builds on a longstanding collaboration between Choithrams and Transmed during the awareness month, connecting shoppers with screening opportunities.
Brian Ballinger, Head of Commercial at Choithrams, said health checks can be easier to postpone than the weekly shop. He added that the initiative offers customers a timely reminder and a practical reason to book a screening, while making an important health service more accessible to women across the UAE.
Allan Shaheen, Senior Manager at Transmed, said breast cancer awareness is about encouraging women to take a moment for themselves and act on their health. He said Transmed hopes to make awareness and early screening part of everyday conversation.
News Source: Golin MENA
