dnata Travel has announced a strategic partnership with the Sri Lanka Tourism Development Authority (SLTDA), aiming to drive more visitors from the UAE and the wider Gulf region to the island nation, as demand for Sri Lanka surges among GCC travellers.
Revealed at the Arabian Travel Market (ATM) 2025 in Dubai, the collaboration follows a 28% rise in tourist arrivals from the UAE to Sri Lanka in the first quarter of the year, according to SLTDA figures. dnata Travel’s own booking data shows Sri Lanka has become one of the most sought-after international destinations for UAE residents, particularly during peak travel periods.
The partnership will focus on promoting curated travel experiences, destination awareness campaigns, and exclusive offers targeting Gulf travellers looking for nature-driven, wellness-focused escapes within short-haul reach.
Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, noted a significant increase in bookings for Sri Lanka, especially among travellers seeking quick getaways tied to school holidays and long weekends.
“Today’s Gulf traveller is experience-driven, and Sri Lanka offers the right mix of culture, comfort, and adventure,”
she said.
A new marketing campaign, launched in collaboration with Sri Lanka-based Aitken Spence Travels, will spotlight key travel themes, from boutique wellness retreats and highland escapes to safaris and immersive cultural experiences.
The move supports Sri Lanka’s broader goal to diversify its tourism markets and attract high-value travellers from the Middle East. With over 70 tourism stakeholders showcasing at ATM 2025, the country is making a strong pitch to the region’s leisure travel market.
Sri Lanka’s year-round appeal, enhanced air connectivity, and evolving tourism infrastructure position it as a rising favourite for GCC travellers in 2025 and beyond.
News Source: Dubai Media Office
