DXB LIVE, the experiential agency of Dubai World Trade Centre, claimed three major accolades at the Middle East Event Awards 2025, cementing its status as a leader in sustainable, integrated event solutions.
The ceremony, held in Jumeirah, Dubai, gathered top regional and international industry players.
The agency was honoured in three categories: Best Community Event for Hatta Cultural Nights, Best Stand Design and Build (under 100 sqm) for Fujifilm’s Medlab installation, and Best Event on a Budget for the Dubai Coffee Festival 2024, which drew over 20,000 attendees in its first week.
These awards highlight DXB LIVE’s commitment to innovation and environmental responsibility. The agency has consistently integrated sustainable practices across its operations—from using recycled materials to managing resource consumption—while delivering creative and immersive event experiences.
Khalid Al Hammadi, Executive Vice President of DXB LIVE, said the recognition affirms the team’s dedication to delivering exceptional, eco-conscious solutions that align with Dubai’s broader sustainability goals.
“Sustainability is not optional—it’s a necessity. We are proud to help realise Dubai’s vision for a more sustainable and innovative future,”
he said.
At the Middle East Event Show, DXB LIVE’s own stand stood out for its artistic, eco-friendly design, featuring natural floral elements and sensory engagement that drew praise from both judges and visitors. The concept reflected the agency’s strategy to blend aesthetic excellence with environmental impact.
DXB LIVE’s efforts support key national frameworks such as the UAE Net Zero 2050 Initiative and Dubai’s Urban Master Plan 2040. With continued investment in digital tools, infrastructure, and talent, the agency aims to grow its presence locally and globally, contributing to the UAE’s green economy and solidifying Dubai’s role as a global hub for sustainable events.
News Source: Dubai Media Office
