El Greco, a much-loved Mediterranean restaurant is now open at the Flora Hotel, Al Barsha, Dubai.
The redevelopment of La Mer by Meraas necessitated the closure of El Greco at La Mer. El Greco at Flora has taken an international appeal with the addition of several new mouthwatering culinary delights to its menu.
Nestled within the exquisite Flora Hotel, El Greco's new location offers a stunning setting where guests can savor its flavors while enjoying unparalleled hospitality. Continuing its legacy of culinary excellence and impeccable service, El Greco ensures that guests receive nothing but the best. From exquisite appetizers like grilled halloumi, calamari, and spanakopita to delectable mains which include lamb kofta kebab, grilled hammour, chicken and lamb souvlaki, crispy butterfly prawns, and much more, El Greco’s offerings promise to satisfy all palates.
Wakira Investments, the parent company of El Greco and a billion-riyal hospitality investment company specializing in restaurants and hospitality businesses, has also announced an exciting partnership with Flora Hotel at The Mall, Dubai. This strategic alliance further expands Wakira's portfolio as it manages the hotel's food and beverage brands, catering to a unique sub-sector of the hospitality market.
This addition to Wakira's portfolio marks a significant milestone for the organization, showcasing its commitment to providing exceptional hospitality experiences. Led by co-founder and CEO Nader Mustafa A. Bassit, Wakira Investments has emerged as a key player in the region's F&B industry, boasting a unique full management model for 4-star hotels and successful partnerships with top industry names like the Marriott Group. With a planned investment capital exceeding $250 million over the next 7 years, Wakira aims to become the leading food holding company in the Middle East, boasting a diverse portfolio of successful home-grown brands.
The new partnership with Flora Hotel exemplifies Wakira's dedication to growth and its ability to introduce innovative concepts to the market. Alongside this exciting venture, Wakira's existing brands, including Oliva, El Greco, and Kulcha King, continue to gain substantial market share. Additionally, the company operates SDG Catering which collectively operates from 37 locations. In 2022, Wakira achieved a remarkable 60% increase in sales, surpassing the industry's average growth of just 10%. With a focus on greenfield projects, acquisitions, franchising, and strategic alliances, Wakira consistently explores new opportunities to expand its portfolio through strategic partnerships.
This alliance with Flora Hotel signifies a momentous achievement for Wakira Investments, solidifying its position as a prominent player in the rapidly growing F&B industry of the region. Flora Hotel, renowned for its state-of-the-art facilities, exceptional service, and prime locations, adds to the allure of this partnership and is an ideal destination for discerning travelers.
- Address: Sheikh Zayed Road, Al Barsha 1, Near Mall of the Emirates - Al Barsha 1 - Dubai
- Contact: 0503842968 / 04 6658105
- Instagram: elgrecouae
