Emirates has concluded its most successful showing yet at the Arabian Travel Market (ATM), securing nearly 40 strategic partnerships across the global travel ecosystem and attracting over 27,000 visitors to its stand over the four-day event in Dubai.
From tourism boards and technology firms to cruise lines and airline partners, the Dubai-based carrier used ATM 2025 to deepen its global footprint and drive future tourism growth. The partnerships span 21 countries and focus on joint marketing, enhanced connectivity, and new traveller experiences aligned with the event’s theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.”
The Emirates stand was a key draw at the exhibition, showcasing its latest A350 Business Class seats, Premium Economy product, and signature Onboard Lounge and Shower Spa. It also highlighted the airline’s sustainability efforts and initiatives to improve accessible travel.
More than 600 business meetings, strategic networking sessions, and the airline’s first-ever series of seven travel trade workshops underscored Emirates’ ambitious agenda during the event. The workshops, hosted with seven tourism boards, brought together over 350 partners from 15 countries to promote destination development and new market opportunities.
Cruise travel remained a major focus, with Emirates strengthening its collaboration with Cruise Lines International Association (CLIA), Hapag-Lloyd, and MSC Cruises to enhance cruise packages and support Dubai’s role as a homeporting hub.
In aviation, Emirates advanced interline and codeshare agreements with Kuwait Airways, Philippine Airlines, Condor, and Air Seychelles. The airline also forged new alliances targeting student travellers, the meetings and events sector, and SMEs, while renewing its long-standing digital innovation partnership with Huawei.
Throughout ATM, Emirates welcomed UAE royal dignitaries and top officials, underscoring its role as a key driver of the country’s travel and tourism ambitions.
News Source: Dubai Media Office
