Europe tops UAE travellers' desired destination list in 2023

HiDubai Newswire -

The results of a widescale survey conducted by dnata Travel, the UAE’s longest serving travel provider, revealed Europe as the most desired destination for UAE travellers in 2023.  

Sharing insights to their travel plans and preferences, the majority 43% of respondents expressed the desire to travel to Europe for their next holiday, followed by the Indian Ocean islands (20%). The most popular countries on travellers’ bucket lists include Switzerland, the Maldives and Turkey.

A majority 28% of respondents plan to book leisure travel two to six months in advance, compared to a matter of days or weeks in previous years. Travellers are also booking more extensive holiday packages, with 37% of travellers adding ‘all-inclusive’ as part of an ideal travel package in 2023.

A majority of respondents plan to travel in July 2023, while other travel peaks expected this year include April, June, August and December.

Meerah Ketait, Head of Retail and Leisure at dnata Travel, commented:

"We conducted our latest survey at a time of high demand, with every expectation that this will continue to grow. Locations such as Europe are popular for the diverse landscapes on offer, from a modern or historic city break to a beach escape, or an island retreat. Experiences focused on wellness and nature are also trending for travellers in 2023.

"Our experts constantly monitor trends to offer the best possible, tailor-made holiday packages to UAE travellers."


Based on the results of the survey and overall booking trends, dnata Travel experts are sourcing a wider range of extensive holiday packages for 2023 working with its partners, worldwide. As an example, Club Med’s premium all-inclusive ‘summer mountain’ offering in Europe will form a focus for the team this summer, alongside its beach resorts in Turkey, and beyond.

dnata Travel’s survey was conducted in Q1 2023, with thousands of UAE travellers.

To discover dnata Travel’s latest range of holiday packages tailor-made for UAE travellers, with exclusives and added extras, access www.dnataTravel.com. To speak directly to a dnata Travel expert, call or WhatsApp 800 DNATA (36282), reach out on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail store, with outlets located across the UAE.

News Source: Dubai Media Office