Whatsapp the facebook owned instant messaging giant announced the launch of "cart" feature to push facebook's ecommerce ambitions.
In the announcement they claimed that WhatsApp is fast becoming a store counter to discuss products and coordinate sales. "Catalogs" a feature that was launched in Nov 2019, have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, whatsapp wanted to make buying and selling even easier. They went a step ahead in this game by launching "Cart" today.
According to whatsapp "Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store. With carts, people can browse a catalog, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales"
Using carts is easy. Simply find the items you want and tap “add to cart.” Once your cart is complete, send it as a message to the business. More details on using carts can be found here.
Carts feature went live around the world yesterday – just in time for the holiday season.
Source : https://about.fb.com/news/2020/12/making-it-easier-to-shop-on-whatsapp-with-carts/
