UAE's 1st branch of French retail brand Monoprix opens in Dubai

Retail giant GMG has opened the UAE’s first Monoprix store. GMG acquired the Middle East operations of the French retailing giant Groupe Casino’s brands – Géant, Franprix, and Monoprix – in April this year from Urban Foods by Dubai Holding.

Mohammad A Baker, deputy chairman and CEO of GMG, noted:

“We are delighted to open Monoprix, another brand from Groupe Casino, following our acquisition of the Géant brand earlier this year. We are committed to serving our customers with high-quality goods and will continue to bring more choices to the market.

“Over the next 12-18 months, GMG will continue building on the success of the Géant brand and introducing the Monoprix and Franprix brands across the Middle East.”

Marc Laurent, president, GMG Consumer – Retail, commented:

“Consumer needs have dramatically shifted in the past couple of years. In addition to a growing demand for more nutritious and high-quality products and goods, consumers require a best-in-class shopping experience. We believe that providing a world-class shopping experience, high-quality food, household essentials and the unique range of Monoprix home and food product range, will differentiate us from the retail competition.”

Located in Gardenia Residence in Dubai Hills, UAE’s first Monoprix store spans 950 square metres, featuring more than 12,000 high-quality goods, including food products and an exclusive range of home and beauty products. The store will also exclusively offer a unique range of Monoprix food and non-food products.

To date, GMG has introduced more than 120 brands into its markets. The company also announced plans last year to double its global workforce by 2025.

News Source: Gulf Business