Dubai will host ISM Middle East 2026 from November 3 to 5 at Dubai World Trade Centre, bringing the region's only dedicated sweets and snacks trade event to the city.
The three-day show serves the Asia Pacific, Middle East and Africa (APMEA) market, giving manufacturers, suppliers and buyers a single venue to meet, trade and explore new products across the confectionery and snacking categories.
Dubai's position as a global trading hub makes it a natural home for the event. The city connects producers with buyers across three continents, and a dedicated platform for the sector allows companies to build partnerships without having to travel to multiple markets.
Dubai is set to host ISM Middle East 2026, the sole dedicated sweets and snacks trade event for APMEA, at Dubai World Trade Centre from 3-5 November 2026. https://t.co/d6Yvwo3lMs
— Dubai Media Office (@DXBMediaOffice) October 5, 2026
Visitors can expect to see the latest product launches, emerging flavour trends and innovations shaping the sweets and snacks industry across the APMEA region. The event also gives exhibitors direct access to distributors, retailers and decision-makers looking to expand their ranges.
ISM Middle East 2026 takes place at Dubai World Trade Centre from November 3 to 5.
News Source: Dubai Media Office via X
