An in-app feature designed to maximize the ultimate self-care moments
Lush, the renowned ethical cosmetics brand, introduces Bathe in the GCC, a new in-app feature designed to enhance self-care experiences. As the world celebrates World Self-Care Day on July 24th, Lush empowers individuals to indulge in moments of relaxation and rejuvenation with the help of technology.
The Bathe feature serves as a digital sanctuary, guiding users through personalized self-care rituals. This intuitive application offers an array of features tailored to meet individual needs and preferences. For this, Lush has collaborated with an inspiring range of wellbeing experts, practitioners, sound healers and mentors to create a series of in-app exclusive transformative meditative experiences for mindful moments whilst bathing or elsewhere – allowing all customers, anywhere to benefit.
World Self-Care Day serves as a reminder of the importance of self-care in maintaining overall well-being. Lush's Bathe feature perfectly aligns with this purpose by offering a convenient and immersive tool to elevate self-care practices. With the feature's user-friendly interface expert guidance and immersive relaxation techniques, individuals can create personalized self-care routines that nourish the mind, body, and soul and transform bath time into a soothing escape.
“When you step into your bathroom it can be time just for you to focus on your wellbeing, it can be as simple as taking a bath, or a shower, or even just washing your face. Our products, packed full of fresh ingredients and essential oils, help to relax and uplift. We wanted to create a tool that enhances this further to help people turn mundane moments into mindful minutes by establishing a daily bathing routine that helps them to relax, improve mood and sleep better. This app can be a great addition to a bathing or shower routine whether with a bath bomb, bubble bar, soap or face mask. We were lucky enough to work with some great practitioners from the wellbeing community, some inside the company and some friends of Lush to create transformative me-moments for next-level bathing.”
– Katrina Johnson, Brand and Digital Concepts at Lush
From playful beats to a gothic love story, the Bathe feature by Lush sets the perfect ambiance for your bathing experience. This immersive feature offers entrancing playlists curated from and inspired by Lush Spa soundtracks, each 24 minutes in duration, bringing to life the magic of customer-favorite bath bombs. You can also enjoy the Bathe feature in the shower, while relaxing with a facemask on, or during your skincare routine. Its versatility allows you to indulge in soothing melodies anytime, anywhere.
Additionally, Lush's unique approach to digital well-being is evident in its conscious decision to step away from most social media platforms. With the Bathe feature, Lush encourages a much-needed break from endless scrolling and online distractions. It serves as an invitation to prioritize self-care and embrace moments of tranquility, allowing you to disconnect from the digital world and reconnect with yourself. To experience Bathe, download the Lush Fresh Handmade Cosmetics App now on iOS and Android.
