Palm Jumeirah Mall by Dubai Retail will host the fifth edition of Beauty Unbound from October 14 to November 1, 2026, turning the destination into a playful beauty airport with three weeks of immersive experiences, masterclasses and product discovery.
The travel-inspired edition invites visitors to explore branded stops across the mall, each spotlighting new launches and hero products. The line-up includes Dyson, Jo Malone London, KIKO Milano, Puff and Tower 28. Admission is free, and the event runs during mall hours, from 10am to 10pm Sunday to Thursday and 10am to midnight on Friday and Saturday.
Visitors can expect interactive brand activations, pop-ups, product launches and daily beauty games. Two expert-led masterclasses have limited registration. On October 16, makeup artist Karolina Ewa Kurowicka leads a KIKO Milano session from 6pm to 7pm on turning a daytime look into an evening one. On October 24, stylist Natalie Kasses hosts a Dyson session from 5:30pm to 6:30pm featuring the Dyson Supersonic Travel.
Dyson will also offer live demonstrations and personalised product trials of the Supersonic Travel and Airsmooth. Jo Malone London will introduce Sea Salt & Bergamot with guided scent discovery and fragrance layering. KIKO Milano will showcase products including its 3D Hydra Lip Gloss and Unlimited Blush.
Puff will present its drinkware collection, including the latest BOTTLL range, while Tower 28 will invite visitors to trial its SOS Daily Rescue Facial Spray through play-to-win games.
Beauty Unbound has become a fixture in the mall’s annual calendar, connecting beauty brands, experts, creators and customers through discovery and engagement.
News Source: Havas Red
