Samsung Unveils 2024 TV Lineup, Ushering in a New Era of AI TV Experiences in the Gulf

Samsung Unveils 2024 TV Lineup, Ushering in a New Era of AI TV Experiences in the Gulf

At the Unbox & Discover event in Dubai, Samsung Gulf Electronics unveiled its 2024 lineup of TVs and soundbars, featuring the latest Neo QLED 8K and 4K, and OLED models. Celebrating its 18th year as the world's leading TV manufacturer, Samsung highlighted AI-driven solutions that enhance the home entertainment experience for Gulf region consumers. The event emphasized Samsung's commitment to sustainability, smart connectivity, and transformative technology, showcasing how screens can enrich lives and create a connected, AI-enabled home environment.

Samsung's AI-powered TVs align with the Gulf region's strategic focus on AI, which aims to revolutionize industries and contribute significantly to the economy. The new TV lineup represents a step towards the region's aspiration for an interconnected, AI-driven future. Nikola Aksentijevic, head of Samsung Gulf Electronics' visual display division, expressed excitement about the new products, confident that consumers in the GCC will appreciate the advanced features and seamless integration designed to elevate their viewing and listening experiences.

Elevating Senses with Neo QLED 8K: Clarity, Sound, and Smart Experiences

Samsung's Neo QLED 8K, the flagship of its latest TV lineup, features the advanced NQ8 AI Gen3 processor, marking a major advancement in AI TV technology. With a Neural Processing Unit (NPU) that is twice as fast as its predecessor and an eightfold increase in neural networks, the Neo QLED 8K delivers exceptional viewing experiences with crisp details and outstanding clarity, regardless of the input source.

Key features include:

  • 8K AI Upscaling Pro: Enhances favorite shows and movies to closely match the 8K display, offering superior detail and picture clarity.
  • AI Motion Enhancer Pro: Provides smoother and clearer fast action, ideal for sports fans.
  • Real Depth Enhancer Pro: Adds lifelike depth to the picture, pulling viewers into the scene.
  • Active Voice Amplifier Pro: Extracts dialogue from background noise for clear audio.
  • Object Tracking Sound Pro: Syncs sound with on-screen action for a dynamic audio experience.
  • Adaptive Sound Pro: Adjusts audio based on content and room acoustics for rich, lifelike sound.
  • AI Auto Game Mode: Optimizes visuals and audio during gaming for an immersive experience.
  • AI Customization Mode: Adjusts picture settings based on user preferences.
  • AI Energy Mode: Saves power without compromising picture quality.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises a premium large-screen experience that sets new standards in visual immersion and audio precision.

Smart Features with Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung's AI screens are set to transform the user experience with advanced connectivity and a suite of smart features, apps, and platforms powered by the Tizen OS. This innovation creates a connected, personalized, and secure ecosystem, seamlessly integrating devices into users' digital worlds and turning screens into a central hub for all needs.

Key features include:

  • Effortless Setup: Upon turning on a new Samsung TV, it automatically recognizes and connects to existing networks and devices, managed through a notification on users' smartphones. This seamless setup extends to all Samsung devices and third-party appliances and IoT devices, thanks to compatibility with HCA and Matter, eliminating the need for extra hubs.
  • Smart Mobile Connect: Users can simply bring their smartphone near the TV to activate this feature, turning the device into a universal remote for the TV and connected home appliances. In 2024, smartphones can also be used as game controllers with a customizable user interface (UI) and haptic feedback for enhanced gameplay.
  • Personalized Dashboards: The 2024 Smart TVs include widgets that allow users to monitor home status, camera feeds, energy usage, weather updates, and more, creating personalized dashboards.
  • Samsung Daily+: This unified smart home platform organizes a diverse range of apps into categories such as SmartThings, Health, Communication, and Workspace, enhancing various facets of user lifestyles and home environments.
  • Robust Security: With Samsung Knox, all features, apps, and platforms are protected, ensuring that connected experiences remain private and secure.

Samsung's latest TVs integrate effortlessly with a smart ecosystem, providing users with a highly personalized and secure experience right from setup, enhancing their daily lives through innovative technology.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED, and Sound Devices

This year, Samsung introduces an expanded range of TVs and sound devices designed to cater to diverse lifestyles and preferences, showcasing its commitment to innovation and a customer-centric approach.

Neo QLED 4K:

  • The 2024 Neo QLED 4K lineup incorporates cutting-edge features from the Neo QLED 8K flagship, powered by the advanced NQ4 AI Gen2 Processor.
  • Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screens deliver stunning 4K resolution with impeccable contrast.
  • With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for immersive audio, the Neo QLED 4K sets a new standard for UHD experiences.
  • Available in sizes from 55 to 98 inches, these TVs cater to various viewing environments.


  • Samsung introduces the world’s first Glare-Free OLED, eliminating reflections while preserving deep blacks and clear images in any lighting condition.
  • Powered by the NQ4 AI Gen2 Processor, these OLED TVs feature Real Depth Enhancer and OLED HDR Pro for superior picture quality.
  • Motion Xcelerator 144Hz ensures smooth motion and quick response rates, making Samsung OLED ideal for gaming.
  • Available in models S95D, S90D, and S85D, ranging from 42 to 83 inches, these sleek designs elevate any viewing space.

Sound Devices:

  • The latest Q-Series Soundbar, Q990D, boasts an 11.1.4-channel setup with Wireless Dolby Atmos, featuring innovations like Sound Grouping and an option for personal listening through rear speakers.
  • The ultra-slim S800D and S700D soundbars deliver exceptional audio quality in a sleek, space-saving design.
  • All Samsung soundbars include advanced audio technologies like Q-Symphony, which integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Music Frame:

  • Samsung unveils the all-new Music Frame, combining premium audio with artistic design inspired by The Frame.
  • This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features.
  • Whether used as a standalone device or paired with a TV and soundbar, the Music Frame enhances the auditory experience and complements any space.

Samsung's 2024 lineup offers a comprehensive range of high-quality entertainment solutions, ensuring there is something for everyone.

For more information or to pre-order Samsung's 2024 TV products, please visit

News Source: Khaleej Times

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