TikTok has launched a standalone TikTok Shop app in select markets, a move that signals a deeper push into e-commerce and puts it in more direct competition with Amazon and Temu.
According to TechCrunch, the app was first spotted by social media consultant Matt Navarra. It is available on iOS and Android in Singapore, Malaysia, Thailand and the Philippines.
Users get personalised product recommendations and can shop through livestreams and short-form videos. The app also includes order tracking and customer support, giving shoppers a full buying experience outside the main TikTok platform.
To draw people away from the main app, TikTok is offering app-exclusive deals, free shipping offers and secure payment options.
The launch suggests TikTok is ready to invest more heavily in online retail by giving TikTok Shop its own dedicated home. It also shows how the company is looking to build its commerce business beyond the social platform that made it a household name.
News Source: WAM
