The UAE Securities and Commodities Authority (SCA) has launched the region’s first Finfluencer licence, marking a major step in regulating digital financial content and enhancing investor protection in the digital era.
The new licence is designed for individuals offering financial advice, analysis, or promotions across digital and traditional platforms. By introducing this framework, the SCA aims to create a transparent, accountable environment for financial influencers while aligning regulatory oversight with global standards.
Waleed Saeed Al Awadhi, CEO of the SCA, called the move a strategic shift in regulatory thinking.
“Introducing the Finfluencer license is not merely a regulatory measure; it is a strategic move to redefine the role of regulators in the digital economy,”
he said.
As part of a wider package to stimulate financial innovation, the SCA has waived all registration, renewal, and legal consultation fees for the licence for a period of three years. This step supports efforts to reduce red tape and encourage responsible digital finance activity within a robust legal framework.
Eligible applicants must register with the SCA and adhere to all regulatory obligations. The licence applies to individuals who provide investment-related content, recommendations, or analysis about regulated financial products or services in the UAE, whether through social media, blogs, seminars, or other public platforms.
The move underscores the SCA’s ambition to position the UAE as a global leader in digital finance by embracing agile, forward-thinking regulation that supports innovation while reinforcing market trust and investor confidence.
News Source: Emirates News Agency
