The Dubai Press Club has launched the Arab Media Outlook – Future Vision, a landmark report that charts the shifting dynamics of the Middle East and North Africa’s media industry.
Released at the Arab Media Summit in Dubai, the report offers a data-driven roadmap for policymakers, investors, and innovators navigating a sector reshaped by digital disruption and changing audience behavior.
Developed in collaboration with Dubai Media City and Strategy&, the report spans five key segments—video, audio, publishing, advertising, and gaming—and forecasts MENA’s media market to grow from $17 billion in 2024 to $20.6 billion by 2028.
Advertising remains the region’s largest media subsegment, but digital-first formats are gaining ground. Internet advertising is projected to grow at 7.2% annually, with gaming close behind at 4.4%. OTT video and music streaming continue to scale, while podcasting and esports are emerging as new growth engines.
“The Arab media industry is entering a new phase, shaped by rapid technological change and evolving consumption patterns,”
said Mona Ghanem Al Marri, President of the Dubai Press Club.
“Our goal is to build a globally competitive ecosystem that supports development across the region.”
The report highlights AI as a key enabler across the media value chain and underscores the role of updated regulation, talent development, and access to funding in driving sustainable growth.
With Dubai positioning itself as a global creative hub, the report aligns with the goals of the Dubai Economic Agenda D33 and the Dubai Creative Economy Strategy, reinforcing the UAE’s commitment to a future-ready media landscape.
News Source: Emirates News Agency
