The 22nd Arab Media Forum showcased new media trends and technologies, featuring an AI hub called AI Garden by Brand Dubai, and digital avatars of renowned Arab literary and media figures, highlighting AI's transformative potential in media.
Shaima Al Suwaidi, Director of Brand Dubai, said,
“At AMF 2024, Brand Dubai was excited to showcase the incredible potential of AI in media. Our AI Hub brought to life the legacies of renowned Arab literary and media figures, offering visitors a unique opportunity to engage with technology in a truly immersive and interactive way. The activations at the hub featured innovative demonstrations of AI-powered art, photography and visualisation.”
Organized by the Dubai Press Club, the Arab Media Forum (AMF), under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, drives transformative change by highlighting industry trends and integrating disruptive technologies. This year's AMF, part of the Arab Media Summit, featured immersive AI technology experiences.
Timeless conversations
An interactive AI installation brought Arab literary figures Ghassan Tueni, Habib Al Sayegh, and Hani Naqshbandi to life, allowing visitors to engage with their digital avatars via iPads. The custom-trained AI provided personalized interactions, highlighting the inspiring legacies of these eminent personalities.
A reflection of your future
A new AI-powered photostudio lets users remotely control the camera for comfort and privacy, while advanced AI technology instantly processes, edits, and retouches photos, delivering studio-quality images.
AI Sketch
Visitors created sketches, entered descriptive prompts, and selected a style (Brush Strokes, Painting, or Abstract Art). The installation generated an AI-enhanced result in 10 seconds, which was emailed to users and displayed on an LED screen.
Echoes
The forum featured a media installation celebrating late Arabic journalists, using floral projections on floors and walls. Visitors saw their silhouettes with quotes revealed through movement, culminating in a floral animation. Floor projections also engaged visitors, displaying names of famous media figures with each step.
Waves of the Future
The installation featured an AI-enabled acoustic experience where flowers bloomed in sync with live piano music, using Stream Diffusion AI technology. Over 4,000 participants, including media leaders and influencers, attended AMF 2024 to discuss the evolving media landscape and AI's impact on real-time audio-visual translation.
News Source: Emirates News Agency
